Aquarius Case Analysis Essay

1) Analyze Aquarius in terms of the basketball team contextual variables * Goals Aquarius has realized a huge problem in regards to the speedy turnover of their major papers. An delegation reorganization would be a true-to-life(prenominal) goal in changing their competitive techniques. This reorganization might be able to set them apart from the other agencies by reducing their reception time and increasing the communication among the different departments to boost efficiency. * gloss In my opinion I believe that Aquarius has a very little and undefined organizational culture. It seems like the employees are all looking erupt for themselves and trying to get ahead of everyone else. These values although unwritten provide the chewing gum to having everyone on the same page and are absolutely essential in providing clients with top of the line work. * Size Since Aquarius is a mid-sized firm with various specialists on the professional staff of the operations and marketing di visions I would say they harbour any(prenominal)where from 1000-1500 employees. With this many employees it is critical to have effective communication between the different departments. This would in turn increase flexibility in this maverick environment.* Environment Changes in the environment is the main reason why the agency is considering the need for reorganization. It is typical for advertising agencies to gain/lose clients quickly, this is why is it so essential to have everyone in the organization effectively communicating with for each one other in order to satisfy their clients and reduce turnover. * Technology Aquarius has a number of different specialists on their team that work together in sufficeing their clients, but there is always room for improvement in regards to rectify communication. It would seem to me that Aquarius would have a number of different programs and internet sites to assist them achieving their inspection and repairs.2) A new organizational structure that takes into consideration the contextual variables in the case and the information flows is the divisional structure. This structure is suited to fast substitute in an unstable environment and provides high product or service visibility. A major problem that occurs in Aquarius is that each client accountancy is coordinated by an account executive who acts as a matter between the client and various specialists. Unfortunately this isnt followed because sometimes the account executives dont even know what is going on until a week later.The divisional structure leads to customer satis incidention because product responsibleness and contact points are clear. This in turn involves high coordination across functions which ordain make everyone check with the executive first to get approval to begin with contacting the client. Coordination across functions will allow their services to set to the requirements of the individual clients and arrange beyond their expectation s. This structure would allow Aquarius to achieve their goals while increasing their organizational culture as a whole and being able to adapt more quickly to this unstable environment.3) Would a matrix structure be feasible for Aquarius? I my opinion I believe that a equilibrate matrix structure would be hard to implement and maintain. This is due to the fact that account executives as one side of the bureau structure would often dominate over the specialists. In order for the account executive to do their job correctly they need everyone on their side and in coordination to come about important information by them first.Perhaps a better option would be a product matrix where the executives have primary authority and the specialists assign technical personal to the projects and provide advisory expertise as needed. With dual authority I feel that it would be frustrating and confuse for everyone, there needs to be a clear contact points. on that point would always be a need f or frequent meetings to resolve any conflicts between the different authorities, it would simply just require to great of an motility to maintain the power balance.