Company case Study Example | Topics and Well Written Essays - 1000 words

companion - Case Study ExampleIntegrated Marketing Communications- the company prudently integrates its multiple communication conduct/components of the proportional mix to deliver definite, consistent and compelling company brand and messages.a) Advertising- Pepsis campaign has utilise non-person presentation and promotion of ideas, goods and services. For instance, is has workoutd sponsors such as Hulu to advertise in its renown TV show. Besides, it also broadcasts, uses internet and print adverts in the magazines. Besides, it makes use of social media such as Facebook and Twitter, Spot advertisements on primary(prenominal) network channels and various reality TV shows.d) Public relations- Pepsi established an overall good vibrancy with the general public by earning favor from the public. For instance, it used sponsorship, created recreational events and also through the companys website.e) Direct Marketing- the company used emails, cell phones and mail to communicate and es tablish direct connections with individual customers. For instance, Pepsi engaged the use of digital media to directly communicate with consumers.The rate audience for Pepsi was a youthful generation for the most part composed of teenagers and young adults. This implies that the campaign targeted the Generation Y consumers who were born between 1980s and 2000s. Pepsis slogans deal a clear description of the fun, cheerfulness and living life to the fullest.The Campaign is consistent with the audience collect to its heavy use of social media such as Facebook and Twitter. It is beyond doubt that most teenagers and young adults use social media and this is therefore the most appropriate way of reaching them.b) Determining the objective of communication- once the target audience has been established, the next step is for the marketing director to identify what response is sought. The communication objective for