Production of Frozen Foods for Export in Thailand Dissertation

Production of Frozen Foods for Export in Thailand - Dissertation ExampleThe US and UKs economies were promising but their consumption patterns were not. Both countries had plenty of frozen foods in the market already this means that Thailand exporters would have to have a solid product and good marketing strategies. All in all, Thailand exporters should proceed with the take chances but they should concentrate their efforts in China then the US and the UK in that order.table of contentsDeclaration1Acknowledgement2ABSTRACT3Contents41.0 INTRODUCTION61.1 Background to study61.2 Objectives of the research152.0 LITERATURE REVIEW162.1 An examination of exporting theories as apply to Thailand162.2 Factors that Thailand exporters have considered before exportation212.3 Thais frozen food industry253.0 METHODOLOGY303.1 Overall research strategy30 3.2 Secondary research303.21 Why secondary research was chosen 343.3 Primary research Online questionnaires343.31 Why online questionnaires were c hosen343.32 Problems of employ online questionnaires363.4 Methodology373.41 Sampling design and strategy373.42 The process403.43 Sampling criteria424.0 RESULTS454.1 SECONDARY DATA 454.12 Feasibility of producing frozen food with reference to a particular exporter in Thailand454.13 Market potential of target countries484. 14 Why the jumping-off place to foreign markets644.2 PRIMARY DATA644.21 Questionnaire results 645.0 DATA ANALYSIS (QUESTIONNAIRE) 676.0 DISCUSSION OF RESULTS696.1 Thailand 696. 11 Analysis of Thailands large economic situation in relation to its export potential696.12 Analysis of Thailands frozen food sector and capability716.2 China 726. 21 Analysis of Chinese market potential in... From the statistics indicating the performance of Thailand products in the local frozen food industry, there is a lot of promise for bring forward expansion. The government provides incentives for the manufacture of goods. On top of that, the country is technologically prepared to take up this venture as other commodities have fared very easy in the Thai market. The countrys economy has been growing dramatically over the last few years and can, therefore, sustain large-scale production. The country is lavishly endowed with agricultural commodities which are a crucial part of the frozen food industry. If kept unchecked, it could affect the nature of trade in the country and must(prenominal) be controlled. All in all, Thai is definitely ready for the international manufacturer of frozen foods since it has already started doing this locally.Consequently, Thailand stands to reap benefits of exporting into China. However, some caution should be taken with the nature of the population. It would be advisable for exporters to adhere to regional preferences while offering foods there. On top of that, Thailand exporters need to be wary of competition from local frozen food producers. Therefore, more quality will out-compete these individuals. On top of that, there ar e higher chances of succeeding in the market, if the country focuses its sales on the eastern coastal areas first. This is because the urban population is located there and they are more exposed to convenience foods rather than those ones in the central region.