International Strategic Management Essay Example | Topics and Well Written Essays - 2000 words

International Strategic Management - Essay ExampleThe business strategy of Aldi has been truly robust it stood the severe test of the ongoing financial crisis. The brand image of Aldi has been all the more strengthened through the word-of-mouth communication. According to diligence reports, more than 1, 72,000 households have been to Aldi stores during 2007-2008. Another attribute of Aldis success has been its foray into the fresh fruit and vegetable segment (Grocery Report 2008, n.d.). According to latest reports, the form of stores of Aldi has surpassed 200 and it is all set to increase the number even more. The huge expansion plans are being complemented with proposals to build three warehouses in Sydney and Melbourne (Palmer D., January 21, 2009).In put in to analyse the business performance of Aldi, an understanding of the business environment of Australia is necessary. A traditional method of analysis will be followed in the process where the large environment will be rese arched through PEST analysis.The Australian economy is stable in terms of its political environment. This has been instrumental in generating a right growth for the economy since 2000 (The Economic and Political Situation, end of 2002). The Australian government is an ardent advocate of the free market economy and hence is linked to the study countries of the world through foreign trade.The centre stage of Australian politics is shared by three political parties The unspecific Party, The Nationals and The Australian Labour Party. The Liberal Party and The Nationals are conservative in nature, representing the commercial interests of the urban and rural business class respectively. The Australian Labour Party was formed by the tote unions. This party has been supporting the cause of workers and labourers with a leftist attitude. They are described as a social democratic party.There has been a label change in the governments strategy towards providing help to needy families.